How to analyze AI competitors (gap and benchmark)

Analyze AI Competitors gap and benchmark views to see which rival brands models mention instead of you.

Prerequisites

AI Visibility on your package enabled for your organization

AI Competitors uses the competitor brand list from Manage AI engines — keep that list accurate before trusting gap/benchmark. Available when AI Visibility is included on your package. If AI nav is missing, confirm package access under Organization settings → Billing / Package.

analyze ai competitors gap and benchmark

Steps

Verify competitor brands under Manage AI engines (manage AI competitors).
Open Projects → AI project → Competitors (overview, prompt gap, benchmark as available).
Identify prompts where rivals are mentioned and you are not.
Open prompt detail for proof quotes/citations.
Prioritize content or PR that targets those question patterns.

Outcome

An AI prompt-gap backlog analogous to SEO Keyword Gap. See AI competitors overview.