What is AI visibility tracking (GEO)?
AI visibility (GEO) tracks brand mentions and citations in AI assistant answers across engines your package entitles.
AI visibility tracking (often called GEO — generative engine optimization visibility) measures how AI assistants talk about your brand: whether you are mentioned, where you appear in the answer, how you are cited, and how that compares to competitors.
What it measures
For each tracked prompt on a selected AI engine and country, RankWatch records outcomes such as:
- Mention / citation ranks and whether your brand appears
- Outcome mix (e.g. top answer, cited, mentioned, not found)
- Brand feeling (sentiment) and visibility scores
- Citation domains and categories (brand, communities, news, shops, and more)
Where it lives in the product
Available when your package includes this feature. After setup, open the project’s AI navigation for Overview / Rankings, Topics, Pages, Competitors, Citations, and Shopping.
Setup needs a brand name (and variations) for mention detection — domain alone is not enough — plus AI engines, country, prompts, and optional track-subdomains.
How it differs from SEO rank tracking
SEO rankings answer “where do we rank on Google/Bing for this keyword?” AI visibility answers “do ChatGPT / Claude / Gemini / Perplexity / Google AI Mode mention or cite us for this prompt?” Both can run in the same project under different contexts and both consume credits on completed runs.