How to use AI Shopping to compare product visibility vs retailers

Compare your product visibility against retailers in AI Shopping to prioritize marketplace and content fixes.

Prerequisites

AI Visibility on your package enabled for your organization

When assistants recommend retailers instead of your brand PDPs, Shopping views make that gap explicit. Available when AI Visibility is included on your package. If AI nav is missing, confirm package access under Organization settings → Billing / Package.

use ai shopping to compare product visibility vs retailers

Steps

Open Shopping → Products and note products with weak presence.
Open Retailers for the same period and identify which sellers dominate answers.
Open prompt detail for shopping prompts that mention rivals but not you.
Decide actions (feed quality, unique data, retailer relationships) outside RankWatch.
Recheck key shopping prompts after changes.

Outcome

A concrete product-vs-retailer gap list for merchandising and SEO/GEO owners.