How to track a new competitor after a SERP shake-up

When Keyword detail or Rankings SERP snapshots show a new domain repeatedly in top results, add it as a project competitor so gap/benchmark include them.

Steps

1. Confirm the new domain on several Keyword detail SERP snapshots (not a one-off).
2. Open Projects → project → competitor management and Add the domain.
3. If you are at the package competitor limit, remove a low-value rival first.
4. Save, then open Keyword Gap and Benchmark with the new domain selected.
5. Optionally create a rank alert or tag for keywords where the new rival already outranks you.

Outcome

The new competitor is included in competitive analysis for this project within package limits.