Competitors keyword gap table metrics
Canonical metric definitions for **Competitors keyword gap table metrics**. In-product help deep-links to `/help/knowledge-base/metrics/competitors/seo-competitors-keyword-gap`.
Canonical column definitions for the Competitors → Keyword gap table. In-product help deep-links to /help/knowledge-base/metrics/competitors/seo-competitors-keyword-gap.
UI surface
Open /projects/:id/search/:contextId/competitors and select the keyword gap view. Each row is a keyword compared across you and selected competitors.
Metrics and columns
- Keyword — Shared keyword in the gap set.
- Rank (you) — Your organic rank for the keyword (1–100 or unranked).
- Ranking URL (you) — Your landing URL for the keyword.
- Snippets (you) — SERP snippet types where you appear.
- Per-competitor Rank / Ranking URL / Snippets — The same fields repeated for each selected competitor domain.
- Gap KPI filters / SOV title metrics — Scorecard filters and share-of-voice titles on the gap view use the same SOV definitions as Overview (estimated traffic from volume × CTR at rank).