Anchors table metrics
Canonical metric definitions for **Anchors table metrics**. In-product help deep-links to `/help/knowledge-base/metrics/backlinks/backlinks-anchors-table`.
Canonical column definitions for the Anchors table. In-product help deep-links to /help/knowledge-base/metrics/backlinks/backlinks-anchors-table.
UI surface
Open …/backlinks/anchors. Each row is an anchor text (or category) used by referring links.
Metrics and columns
- Anchor text — The link anchor string observed across referring links.
- Anchor category — Classification of the anchor (branded, exact, generic, etc. when provided).
- Ref. domains — Distinct referring domains using this anchor.
- Backlinks — Number of backlink rows using this anchor.
- Trust ratio — Quality ratio associated with links using this anchor.
- Active ratio — Share of those links that remain active.