Referring backlinks table metrics

Canonical column definitions for the Referring backlinks table. In-product help deep-links to /help/knowledge-base/metrics/backlinks/backlinks-referring-table.

UI surface

Open …/backlinks/referring-backlinks. Each row is one source URL → target URL link.

Metrics and columns

• Source URL — Page that contains the outbound link to your target.
• Anchor text — Clickable text (or image-alt equivalent) of the link.
• Target URL — URL on your site that the link points to.
• Canonical path / Extracted path / Target host — Normalized path and host fields used for grouping and filters.
• Trust flow — Majestic-style Trust Flow of the source (quality signal).
• Citation flow — Majestic-style Citation Flow of the source (quantity/authority signal).
• Domain rank — Domain-level rank score for the linking domain.
• First seen — Earliest date this backlink was observed.
• Last seen — Most recent date the link was still observed as present.
• Lost date — Date the link was marked lost/removed when applicable.
• Link type — Link classification (e.g. text/image and related type flags as shown).
• Outbound links — Outbound link count on the source page when provided.
• Equity passed — Estimated equity passed by the link when available.
• Active — Whether the link is currently considered active in the index.
• Toxic — Toxicity flag for suspicious or low-quality link patterns.

Related

• Backlinks Overview KPIs
• Explore referring backlinks