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Backlinks Overview KPIs

Canonical metric definitions for **Backlinks Overview KPIs**. In-product help deep-links to `/help/knowledge-base/metrics/backlinks/backlinks-overview`.

Canonical definitions for the Backlinks Overview KPI strip. In-product help deep-links to /help/knowledge-base/metrics/backlinks/backlinks-overview.

backlinks overview
backlinks overview

UI surface

Open /projects/:id/search/:contextId/backlinks. Cards summarize backlinks pointing at the project’s target domain. Optional compare vs previous 30 days shows deltas on each tile.

Metrics and columns

  • Total backlinks — Count of known backlink rows pointing at the tracked target domain (active inventory as shown on Overview).
  • Referring domains — Distinct domains that link to the target.
  • Follow — Backlinks marked as follow (pass equity) in the index.
  • Nofollow — Backlinks marked as nofollow.
  • New domains — Referring domains first seen in the recent movement window (compare vs previous 30 days when enabled).
  • Deleted domains — Referring domains lost in the recent movement window (compare vs previous 30 days when enabled).

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