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GSC Keywords table metrics

Canonical metric definitions for **GSC Keywords table metrics**. In-product help deep-links to `/help/knowledge-base/metrics/gsc/gsc-keywords-table`.

Canonical column definitions for the Search Console → Keywords table. In-product help deep-links to /help/knowledge-base/metrics/gsc/gsc-keywords-table.

gsc keywords table
gsc keywords table

UI surface

Open Search Console → Keywords. Each row is a search query from Google Search Console for the connected property.

Metrics and columns

  • Keyword — Search query reported by Google Search Console.
  • Avg. Rank — Average position of your results for this query in the selected range.
  • Clicks — Clicks from Search to your property for this query.
  • Impressions — Impressions in Search for this query.
  • Avg. CTR % — Clicks ÷ impressions for this query.
  • Ranking URLs — Landing URL(s) associated with the query in GSC data.
  • Ranking URLs Count — Number of distinct ranking URLs for the query.
  • Prev. Avg. Rank / Prev. Clicks / Prev. Impressions / Prev. Avg. CTR % / Prev. Ranking URLs / Prev. Ranking URLs Count — Compare-window baselines for the same fields.
  • Change in Avg. Rank / Clicks / Impressions / Avg. CTR % / Ranking URLs Count — Deltas vs the previous window (may be hidden by default; enable in Table Settings).

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