How to analyze referring domains

Analyze Referring domains to see which sites send the most (and strongest) links, not just individual URLs.

Referring domains rolls links up by linking site — better for outreach prioritization than row-level backlinks alone.

analyze referring domains
analyze referring domains

Steps

  1. Open Projects → project → Backlinks → Referring domains.
  2. Sort by link count, domain rank, or Trust Flow-style signals.
  3. Open a domain to see its linking URLs into your site.
  4. Flag high-authority domains that only link once (expansion opportunities) vs low-quality domains with many links (risk).
  5. Cross-check Anchors / Pages tabs when the same domain dominates one URL or one anchor phrase.

Outcome

A domain-level view of your link profile for prioritization. See Referring backlinks vs referring domains.