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Competitors benchmark metrics

Canonical metric definitions for **Competitors benchmark metrics**. In-product help deep-links to `/help/knowledge-base/metrics/competitors/seo-competitors-benchmark`.

Canonical definitions for the Competitors → Benchmark view. In-product help deep-links to /help/knowledge-base/metrics/competitors/seo-competitors-benchmark.

seo competitors benchmark
seo competitors benchmark

UI surface

Open Competitors and select Benchmark. Compare visibility KPIs and matrix tables for you vs selected competitors on the shared keyword set.

Metrics and columns

  • Benchmark KPI grid — Side-by-side visibility metrics for you and each competitor (ranking keyword counts, average rank, traffic/SOV-style estimates as shown on the grid).
  • Matrix keyword table — Keywords as rows with per-domain rank (and related) columns from the competitors matrix definition.
  • Matrix URL table — Ranking URLs as rows with snippet totals and per-domain presence where shown.

SOV / traffic wording matches How RankWatch metrics work and Overview SOV copy.

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