Snippet intelligence metrics

Canonical definitions for Competitors → Snippet intelligence. In-product help deep-links to /help/knowledge-base/metrics/competitors/seo-competitors-snippet-intelligence.

UI surface

Open Competitors and select the Snippets / Snippet intelligence view to compare which SERP feature types you and competitors win.

Metrics and columns

• Snippet type presence — Which SERP snippet / feature types appear for the keyword set (e.g. featured snippet, people also ask, local, and other types collected in RankWatch).
• Counts per type — How often each snippet type is observed for you vs competitors in the selected scope.
• Competitive comparison fields — Side-by-side ownership of snippet types on shared keywords as shown on the view.

For per-keyword snippet columns on Rankings, see SEO Rankings table metrics (Snippets / SERP).

Related

• Use Snippet intelligence