SEO Rankings table metrics

Canonical column definitions for the SEO Rankings keyword table. In-product help deep-links to /help/knowledge-base/metrics/seo/seo-rankings-table (optional #column anchors).

UI surface

Open /projects/:id/search/:contextId/ranking in the RankWatch app. Use Table Settings to show or hide columns; advanced filter and header quick filters share the same fields.

Period deltas and compare windows follow How RankWatch metrics work. Scorecard totals for this screen are on SEO Rankings KPI strip.

Metrics and columns

• Keywords — The tracked search query for this row in the selected search-engine context.
• Intent — Classified search intent for the keyword (informational, navigational, commercial, transactional, or mixed), used for filtering and prioritization.
• Topic — Optional topic folder assigned to the keyword for grouping and filters. Hidden by default; enable in Table Settings.
• Rank — Current organic position (1–100) for your domain on this keyword at the end of the selected range. Unranked / beyond 100 is shown as not ranking.
• Prev Rank — Organic position at the start of the selected range (or compare window), used with Rank Δ.
• Rank Δ — Change in rank between Prev Rank and Rank. Negative means you moved up (better); positive means you moved down.
• SERP Page # — Search-results page number for the current rank (page 1 ≈ ranks 1–10, depending on engine layout).
• Prev SERP Page # — SERP page number at the start of the range.
• Ranking URL — The URL from your site that holds the current organic ranking for this keyword.
• Prev. Ranking URL — The ranking URL at the start of the range (useful when the landing page changed).
• Position — Rank position detail for the current check (same organic scale as Rank; used when finer position context is available).
• Total Organic Ranking URLs — How many organic URLs from your tracked host appear for this keyword in the collected SERP.
• Country CPC — Average cost-per-click (country) used in traffic-value style estimates for this keyword.
• SERP — Snapshot of SERP / snippet presence for the keyword (feature types observed on the results page).
• Snippets — SERP snippet types where your domain ranks (filterable set; e.g. featured snippet, local pack, etc.).
• Last Updated — Timestamp of the latest completed rank check used for this row.
• Update Frequency — Scheduled cadence for this tracking (daily, weekly, monthly, or single run).
• Pixel Parsing — Whether pixel / SERP layout parsing is enabled for this tracking (package-included).
• SOV (%) — Keyword-level share of voice: estimated organic traffic captured at the current rank (search volume × CTR at rank) as a percentage of the maximum possible for that keyword.
• SOV Δ (%) — Change in keyword SOV % versus the start of the reporting window.
• Search Volume (C) — Country search volume for the keyword (the volume basis used with country CTR/CPC).
• Search Volume (C) Δ — Change in country search volume versus the previous volume snapshot.

Advanced filter–only fields

These appear in advanced filters even when no dedicated grid column is shown:

• Keyword tags — Tags applied to keywords for bulk actions and filters.
• Prev. search volume / Country search volume / CPC (global) — Volume and CPC inputs used in SOV and traffic estimates.
• Prev. SOV % / Max SOV % — Prior and theoretical-maximum SOV for the keyword.
• Ranking URLs — Count of ranking URLs when filtering without the visible Total Organic Ranking URLs column.

How to use this page

Keep this page open while reading Rankings exports or column pickers. For filters, tags, and table chrome, see Rankings table — columns, filters, and tags.