How to find content opportunities from keyword gap
Turn Keyword Gap rows into a content backlog: high-volume competitor wins you can reasonably target.
Treat Keyword Gap as an editorial input: filter hard, then promote only terms you can win with existing or planned pages.
Steps
- Open Projects → project → Competitors → Keyword Gap.
- Filter to competitor-ranked / you-unranked (or you worse than position 20), then sort by volume or relevance.
- Exclude irrelevant brand terms of the competitor and off-strategy topics.
- For keepers: add to Rankings if untracked, tag as
gap-opportunity, and note the competitor landing URL from the gap/SERP data. - Hand the shortlist to content; schedule a follow-up gap review after publish + crawl.
Outcome
A tagged opportunity set ready for content planning, not an unfiltered competitor keyword dump.