How to brief a client on competitive movement without raw tables
Brief a client with Competitors Overview / Benchmark scorecards instead of pasting raw gap tables.
Clients rarely need thousand-row gap exports. Use Overview/Benchmark scorecards plus three concrete keyword stories.
Steps
- Open Projects → project → Competitors Overview and Benchmark for the agreed date range.
- Note SOV / distribution shifts vs the primary rival set.
- Pull three examples from Keyword Gap or Rankings (one win, one loss, one new threat) with Keyword detail screenshots if needed.
- Optionally generate an SEO Rank Summary PDF that includes competitor sections when the template supports it.
- Deliver the narrative; keep the full tables internal unless the client asks.
Outcome
A short competitive brief grounded in RankWatch scorecards, not an unfiltered spreadsheet.