How to use Overview to brief a stakeholder in five minutes

SEO Overview is the fastest stakeholder brief for a date range: share of voice, who moved, and which keywords carried the period — then Rankings only for the stories that need proof.

Steps

1. Open Projects → project → Overview for the search context (or the multi-engine overview if several contexts are selected).
2. Set a range of at least four days (for example last 7 or last 28). Shorter ranges hide movement, net change, and movers and show only the latest snapshot.
3. Start with Visibility: end share of voice, the point change versus the start, and whether peak or low sits on a date the stakeholder will ask about.
4. Read Keyword movement: Improved, Declined, Started ranking, and Lost. These compare the first check with the last check. Click a tile to open Rankings with that filter when you need examples.
5. Skim What changed (Look into, Declined, Improved) and Movers by cumulative impact. Switch Declines and Gains. Movers rank by volume-weighted position-days across the whole range, so a keyword that dipped and recovered can still appear.
6. Use View all on movers when the table sample is not enough. Rankings opens in aggregated mode for that direction.
7. Optionally name one landing page, competitor, or snippet from the cards below the fold before you leave Overview.

Outcome

You can brief with period-level movement in minutes. Definitions: SEO Overview metrics.