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SEO Overview metrics

Canonical metric definitions for **SEO Overview metrics**. In-product help deep-links to `/help/knowledge-base/metrics/seo/seo-overview`.

Canonical definitions for the SEO Overview (search-context performance at a glance). In-product help deep-links to /help/knowledge-base/metrics/seo/seo-overview.

seo overview
SEO Overview — scorecards and trend charts for a tracked search engine.

UI surface

Open /projects/:id/search/:contextId. Cards cover Share of Voice, Keywords Distribution, and Keyword Rank Distribution, plus preview tables for landing pages, top keywords, and competitors. Multi-engine overview adds a region / engine table when several contexts are in scope.

Date ranges, snapshots, and multi-context aggregation follow How RankWatch metrics work.

Metrics and columns

Keywords distribution

  • Keywords Tracked — Total keywords under this search context (or unique keywords across selected contexts in multi overview).
  • Ranking keywords — Keywords with organic rank 1–100 at the period-end snapshot (excludes unranked / >100).
  • First page — Keywords ranking in positions 1–10 (1–3 + 4–10 buckets). Center % is first-page share of tracked keywords.

Keyword rank distribution

Buckets partition tracked keywords at snapshot:

  • 1–3 Rank — Top-three organic positions.
  • 4–10 Rank — Rest of page one.
  • 11–50 / 11–40 — Mid SERP (UI label may show 11–50; underlying snapshot uses 11–40).
  • 51–100 / 41–100 — Lower SERP still inside ranking keywords.
  • 100+ / Unranked — Not ranking in 1–100.

Overview distribution values may be averaged over the selected date range and therefore differ slightly from Rankings/Pages end snapshots. Clicking a bucket opens Rankings with a matching filter.

Share of voice and traffic

  • Share of voice % — Portfolio share of voice: estimated organic traffic captured vs total addressable traffic for tracked keywords (CTR at rank × search volume, summed).
  • Est. Global Traffic — Sum of global search volume × CTR at your current rank for each ranking keyword (ranks 1–100).
  • Est. Country Traffic — Same estimate using country search volume.
  • Traffic value (ad-equivalent) — Estimated organic traffic × average CPC (USD), i.e. what that traffic would cost via paid search.
  • Traffic share % — Your estimated global traffic as a percentage of the maximum possible (position-1 CTR × total global volume across tracked keywords).

Share of voice uses the project engine/device CTR curve. See also SEO Rankings KPI strip.

Movement

  • Improved / Declined / New / Lost — Keyword movement counts for the selected compare window (as shown on Overview movement widgets).

Multi overview — region / engine table

When multiple engines or locations are selected:

  • Ranking keywords — Per-context ranking keyword count (summing rows can over-count keywords tracked in more than one context; the aggregate header uses unique keywords).
  • Traffic share % — That engine/region’s estimated organic traffic as a share of the total across rows in scope (rows sum to 100%).
  • Traffic $ / Avg rank — Ad-equivalent traffic value and average rank for that context.

Related surfaces