Keyword detail metrics

Canonical definitions for the keyword detail page. In-product help deep-links to /help/knowledge-base/metrics/seo/seo-keyword-detail.

UI surface

Open a keyword from Rankings: /projects/:id/search/:contextId/keywords/:keywordId.

Metrics and columns

KPI strip

Uses the same product meanings as Rankings KPIs where shown (rank, SOV, volume, snippets) for this single keyword — see SEO Rankings KPI strip.

Daily history table

• Date — Rank-check day.
• Rank — Organic position that day.
• Ranking URL — Landing URL that day.
• SOV % — Keyword SOV on that day.
• SERP snippets — Snippet types observed that day.
• Country vol. / Global vol. / Monthly country vol. — Search volume inputs.
• CPC (country) / CPC (global) — Cost-per-click inputs for traffic value.
• Competition — Keyword competition score when provided.

Competitors landscape

• Domain — Competing domain on the SERP.
• Snippet — Snippet / result type for that domain.
• Rank — Organic rank of the competitor.
• Traffic share — Estimated traffic share for that domain on this keyword.
• Ranking URL — Competitor landing URL.
• Signal — Additional SERP/signal label when present.

Related

• Open a keyword detail and SERP snapshot
• SEO Rankings table metrics