SEO Topics metrics
Canonical metric definitions for **SEO Topics metrics**. In-product help deep-links to `/help/knowledge-base/metrics/seo/seo-topics`.
Canonical definitions for the SEO Topics view. In-product help deep-links to /help/knowledge-base/metrics/seo/seo-topics.
UI surface
Open /projects/:id/search/:contextId/topics. Topics group keywords for portfolio reporting; metrics roll up the keywords assigned to each topic.
Metrics and columns
- Ranking keywords (per topic) — Keywords in the topic with organic rank 1–100 at snapshot.
- Ranking mix / distribution — Rank-bucket mix for the topic (page-one vs deeper SERP), following Overview distribution semantics.
- Topic-level SOV or traffic — When shown, estimated traffic / share of voice for keywords in the topic using volume × CTR at rank.
Assign topics from Rankings or keyword management; filter Rankings by Topic to drill into the same set.