SEO Rankings KPI strip

Canonical definitions for the SEO Rankings scorecard strip above the keyword table. In-product help deep-links to /help/knowledge-base/metrics/seo/seo-rankings-kpi-strip.

UI surface

Open /projects/:id/search/:contextId/ranking. KPI cards summarize the filtered keyword set for the selected date range and search context. Clicking a card often drills into the table with a matching filter.

Snapshot vs daily rules are documented in How RankWatch metrics work. Column-level definitions live on SEO Rankings table metrics.

Metrics and columns

• Ranking Keywords — Count of keywords with an organic position in the top 100 at the end-of-range snapshot.
• Share of Voice — Organic traffic your rankings capture in this scope (estimated clicks from search volume × CTR at rank across ranking keywords).
• Average Rank — Average organic position across ranking keywords (1–100). Lower means stronger visibility.
• Ranking Snippets — Count of SERP snippet types where your domain ranks in this scope.
• First-page related KPIs — When shown, keywords visible on page one without scrolling (typically ranks 1–10).
• Period change % — Relative change of each card vs the start of the range (or compare window). Shown as a trend line under the primary value.

How these relate to Overview

Overview scorecards can average over the full date range, while Rankings KPIs emphasize the end-of-range snapshot for the table below. Small differences between Overview and Rankings are expected; see SEO Overview metrics.