SEO Pages (landing URL) table metrics
Canonical metric definitions for **SEO Pages (landing URL) table metrics**. In-product help deep-links to `/help/knowledge-base/metrics/seo/seo-pages-landing-table`.
Canonical column definitions for the Pages (landing URL) table. In-product help deep-links to /help/knowledge-base/metrics/seo/seo-pages-landing-table.

UI surface
Open /projects/:id/search/:contextId/pages. Each row is a landing URL from your site that ranks for one or more tracked keywords in the selected context.
Snapshot and traffic rules follow How RankWatch metrics work.
Metrics and columns
- Page URL — Landing URL on your site that appears in organic results for tracked keywords.
- Avg Rank — Average organic rank across keywords currently ranking on this URL (lower is better).
- Ranking Keywords — Count of keywords with an organic position in the top 100 that land on this URL.
- Keywords on 1st page — Subset of ranking keywords on this URL in positions 1–10.
- Top Keyword — Highest-volume or best-ranked keyword currently associated with this landing URL (as shown in the UI).
- Est. Traffic (Global) — Estimated organic visits to this URL from global volume × CTR at each keyword’s rank.
- Est. Traffic (Country) — Same estimate using country search volume. Hidden by default; enable in Table Settings.
- Last Updated — Latest rank-check timestamp contributing to this page row.
- Target TF — Trust Flow of the target (landing) URL from the backlink index when backlink enrichment is available.
- Target CF — Citation Flow of the target URL from the backlink index.
- Anchors — Distinct anchor texts pointing at this landing URL in the backlink index.
- Source URLs — Referring source URLs linking to this page.
- New (30d) — New backlinks to this page first seen in the last 30 days.
- First Backlink — Earliest first-seen date for backlinks to this page.
- Last Seen — Most recent date a backlink to this page was observed as active.
- Categories — Backlink / domain category labels associated with links to this page.
Movement / advanced filter fields
- Prev Rank / Rank — Start and end average-rank snapshots used for movement filters.
- Prev SERP Page # / SERP Page # — Start and end SERP-page snapshots used when filtering page movement.