SEO vs AI project capabilities
What SEO rank tracking includes versus AI Visibility (GEO), and how packages decide which capabilities you see.
RankWatch projects can track classic search rankings (SEO) and, when your package includes it, AI assistant visibility (GEO). Both live under the same project, but they use different engines and metrics.
SEO (search visibility)
SEO tracking covers keyword positions on Google, Bing, and Yahoo (depending on your package). You get Overview, Rankings, Pages, Topics, Competitors, Backlinks, and optional Google Search Console.
Common package limits: max projects, max active keyword trackings, seats/members, and competitor selections.
AI Visibility (GEO)
AI Visibility tracks whether your brand is mentioned or cited in answers from AI engines (ChatGPT, Claude, Gemini, Perplexity, Google AI Mode). Surfaces include AI Overview / Rankings, Topics, Pages, Competitors, Citations, and Shopping.
If AI Visibility is not on your package, AI setup and navigation stay unavailable. See AI Visibility is not available on my account.
Google AI Mode is a supported AI engine when AI Visibility is included. Do not confuse it with the in-app AI Overview / Rankings dashboard.
Same project, different tracking
| SEO | AI Visibility | |
|---|---|---|
| Unit tracked | Keyword | Prompt |
| Typical engines | Google / Bing / Yahoo | ChatGPT / Claude / Gemini / Perplexity / Google AI Mode |
| Package | Included on SEO packages | Included only when AI Visibility is on your plan |
Completed SEO and AI runs use organization credits according to your package.