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How to prepare a quarterly competitive and backlink review

Prepare a quarterly competitive and backlink review for a client using RankWatch Competitors and Backlinks.

Quarterly reviews should tell a story: competitive movement, link opportunities/risks, and prioritized actions — not raw table dumps.

Quarterly competitive review
Competitors and Backlinks for quarterly narrative.

Steps

  1. Switch to the client workspace and open the SEO project from Projects.
  2. Refresh the competitor set if SERPs changed, then capture Benchmark and Keyword Gap highlights.
  3. Open Backlinks → Referring domains / pages; note new high-quality domains and suspicious patterns.
  4. Pull 5–7 insights max (wins, losses, opportunities). Optional: generate a ready PDF template from Reporting.
  5. Skip Local SEO claims. Mention AI/GEO only if AI Visibility is live for the client.
  6. Send the brief and book follow-ups (content, outreach, tracking changes).

Outcome

Stakeholders get a quarterly narrative with evidence from Competitors and Backlinks and a clear next-quarter action list.