How to run a weekly SEO ops cadence (rankings, alerts, competitors)

A weekly cadence keeps retainers proactive: Overview → alerts → movers → competitors → actions. Email alerts support the loop; Slack/webhooks are not available.

Steps

1. For each active client workspace, open the project Overview scorecards (five-minute read).
2. Review triggered rank alert events and clear false positives.
3. On Rankings, filter for top-10 dropouts / big movers; tag items that need content or tech follow-up.
4. Skim Competitors Overview for new threats; add domains only when intentional.
5. Check credit headroom mid-week if you plan bulk rechecks or imports.
6. Post a short internal note (and client update if retained) with 3 actions max.

Outcome

Each client gets a repeatable weekly ops pass that catches rank risk early without drowning the team in tables.